Official announcement on Eurovision.tv:
Malmö, Sweden-Every year the generic Eurovision Song Contest logo is accompanied by a grahpic identity - also called the theme art - developed by the host broadcaster. This year is no exception and we all will be united under one message this year - 'We are one' in Malmö 2013!
and here is the original artice:
As explained in an earlier article, SVT wants to take advantage of the wealth of cultures and expression that is unique for the competition; discuss the value of our diversity and underline that we at the end of the day are the same and are all worth